Privacy Policy
Hotel Laxa

Last updateed: 7.03.2025

1. General Information

Hotel Laxa respects the privacy of its guests and website visitors. This Privacy Policy explains how we collect, process, and store your personal data in accordance with the General Data Protection Regulation (GDPR) and the Icelandic Data Protection Act (Lög um persónuvernd og vinnslu persónuupplýsinga nr. 90/2018).

2. Data Controller

The data controller for your personal data is Hotel Laxa, based in Olnbogaás, 660 Mývatn, Iceland. If you have any questions regarding the processing of your data, you can contact us via email: hotellaxa@hotellaxa.is.

3. What Data Do We Collect?

We collect the following personal data:

  • Name and surname
  • Email address
  • Phone number3. What Data Do We Collect?
  • Booking details (stay dates, number of guests)
  • IP address and website activity data
  • Cookie preferences

3.1. Contact Form

If you use the contact form on our website, we collect the following data:
  • Name and surname
  • Email address
  • Phone number (optional)
  • Message content
These data are used solely to respond to your inquiry and are not shared with third parties without your consent. The legal basis for processing is our legitimate interest (Article 6(1)(f) GDPR) in handling user inquiries.

4. Purpose of Data Processing

We process your data for the following purposes:
  • Booking management and guest service (legal basis: Article 6(1)(b) GDPR)
  • Responding to inquiries and customer contact (Article 6(1)(f) GDPR)
  • Website traffic analysis and functionality improvements (Article 6(1)(a) GDPR – cookie consent)
  • Marketing and advertising, including Facebook Pixel and Google Analytics (Article 6(1)(a) GDPR)

5. Data Sharing

Your personal data may be shared with cooperating entities:
  • Godo Booking System (reservation system) – for booking management
  • Google Analytics, Facebook Pixel – for analytics and marketing purposes
  • Hosting provider Sensa eh. – for data storage
Data may be transferred outside the EEA if the entity ensures an adequate level of protection, e.g., through standard contractual clauses.

6. Data Retention

We store your data for the period necessary to fulfill the purposes of processing. Booking-related data is retained for 5 years for tax and accounting purposes. Analytical data is stored until consent is withdrawn.

7. Your Rights

You have the right to:
  • Access your data
  • Rectify your data
  • Delete your data (“right to be forgotten”)
  • Restrict processing
  • Data portability
  • Object to processing
You may withdraw consent for marketing data processing at any time.

8. Right to File a Complaint

If you have concerns about how your data is processed, you can contact us at hotellaxa@hotellaxa.is. You also have the right to file a complaint with the Icelandic Data Protection Authority:

Persónuvernd
Rauðarárstígur 10, 105 Reykjavík, Iceland
Email: postur@personuvernd.is
Website: https://www.personuvernd.is

9. Cookies

Our website uses cookies for traffic analysis and marketing purposes. You can manage your cookie preferences through your browser settings.

10. Changes to the Privacy Policy

We may update this policy in case of legal or operational changes. We encourage you to check this page regularly to stay informed about our current policies.

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